It wasn’t until recently that I heard about how the sounds that a car says when the door closes is carefully design by sound design artists. This morning I heard how they also consciously design the smell of a new car, to make it smell just right. Of course! Everybody knows and appreciate the smell of a new car. It’s probably a powerful factor in the purchase decision.
Designing the smell
August 02, 2002 · 0 comments
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