About five years ago, my good friend, then boss, and English major Michael Yoon taught me this very simple rule: “It’s = it is” or “it has”. If you do not intend to say “it is” or “it has”, you’ll want to say “its”. Since finally learning this simple and hard rule, my eyes have been hurting every time I’ve seen this mistake made. (The final straw)
"it's" = "it is" or "it has"
July 02, 2005 · See comments

Comments ↓
1 shep mckee // Jul 02, 2005 at 02:22 AM
2 Lars Pind // Jul 02, 2005 at 02:30 PM
3 shep mckee // Jul 03, 2005 at 08:08 AM
Here's a rule of thumb to help remember the distinction, there's no apostrophe in possessive pronouns, eg: ours, yours, his, hers, its, theirs
4 Michael Hinds // Jul 06, 2005 at 04:00 PM
If this is the sort of thing that gets your goat, you should see Eats, Shoots & Leaves.
Michael Hinds
5 russell muetzelfeldt // Jul 20, 2005 at 12:47 PM