Amazon redesigns

6 Sep

New amazon design, normal
New amazon design, on hover

Woa, new, cleaner look for Amazon.com. Interesting hover-effect on the logo linking to the home page. I’ve never seen that done anywhere before. It’ll be interesting to see whether their A/B testing causes it to stay or go, and whether it spreads to other sites and becomes a new convention.

2 Responses to “Amazon redesigns”

  1. (Required) 06. Sep, 2007 at 1:55 pm #

    Fascinating. Absolutely fascinating. Revolutionary. This high-yield approach will no doubt turn the world world of logo-clicking on its head for years … nay … decades to come! Cheers to amazon.com and their visionary, fearless, inspired approach to logo-scrolling. Truly these are marvelous times we live in.

  2. Sean Hogan 06. Sep, 2007 at 1:55 pm #

    YouTube has been doing this for a while (although more subtly). They write ‘Home’ next to the logo when you hover over it. Amazon’s effect is much more noticable.