To clarify:

Desire is fine.

The desire to get something because you believe it’s going to make you a better person, make you feel better about yourself, make other people accept or adore you more – that desire is problematic.

And those are exactly the things that marketers frequently harp on.

Even the most ethical of marketers with great products that _do_ have the potential to truly change people’s lives, do that sometimes.

Why?

Because it works.

The desire to believe that some product is going to instantly make our penis larger (and that that will make girls flock to get to bed with us), both metaphorically and literally, is just too great.

But desire in itself is actually equal to chi, to life force. Desire is passion, and who wants to live a life without passion?!

So cultivate your desire. Or in the words of Rumi, ‘the longing is the answer’. Don’t focus on getting the object you desire, but on the desire in itself.

Now that’s a powerful way of being in the present moment, not to mention a way to boost creativity! Enjoy ;)

He got lucky that there was a defibrillator nearby to start his heart again.